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How To Create A Brand – Build Your Brand Development Strategy
How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand … Continue reading
Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size
discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have … Continue reading
The 7 Pillars of Branding
Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has … Continue reading
Avoid The Celebrity Brand Wagon
Using your own name to brand your business may appear a simple solution, but in the long term, it’s a much more difficult way to create a recognised and respected, stand out brand. What about Lorna Jane, Donald Trump or … Continue reading
When Brands Hack Your Brain and Work As Placebos
In the previous article we discussed how placebos are excellent problem solving tools. They are ideas that are planted in our minds. When these ideas stick, they trigger beliefs. And beliefs trigger change. In a sense they hack our brains.As … Continue reading
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